Where did it come from?This meme came from a moment during the Super Bowl LII halftime show. During his performance, Justin Timberlake entered the crowd and stood next to a kid. The kid took a selfie and then immediately turned his attention to his phone, as if he had totally lost interest in the halftime show.
What makes it funny?Most instances of this meme pair a picture of the kid alongside a doctored screenshot that shows an imaginary view of his phone.
The humor comes from the idea that, during a Justin Timberlake performance, the kid is searching the internet to find out who Justin Timberlake is, asking his dad to come pick him up, or checking his Bitcoin portfolio.