Where did it come from?This meme is based on a tweet from late 2017 where an image of an overweight man in a suit was captioned with the text “In awe of the size of this lad. Absolute unit.” In early 2018, people started using variations on that quote to caption images of other large objects and people.
What makes it funny?The caption, if taken literally, suggests that the subject is an impressive physical specimen. In the original instance of the meme, the man in the image was an overweight British hotel owner.
Subsequent examples of the meme have included other people, and objects, that are not well described by the caption.